Case Study: Lids Access Pass boosts sales and retention with Arctic Grey

Lids Access Pass boosts sales 18% with Arctic Grey

Lids Access Pass, the premier membership program for headwear fans, faced significant challenges with its digital platform. Built on a custom Magento backend with a patchwork of plugins, the site suffered from slow load times, inconsistent user experience, and operational bottlenecks that hindered growth and member engagement during high-demand drops. This infrastructure limited their ability to deliver on their promise of exclusivity and seamless access to perks.

To solve this, Arctic Grey executed a full migration to Shopify Plus. The solution included designing a mobile-first experience, optimizing product and checkout flows, implementing a loyalty program, and creating flexible templates for promotions. The results were substantial, including an 18% increase in total sales, a 34% rise in sessions, a 22% boost in average order value, and a 15% increase in customer retention, ultimately creating a faster and more scalable loyalty platform.

Lids Access Pass