Case Study: Ken & Dana Boost Conversions and Sales with Arctic Grey's Shopify 2.0 Redesign

Ken & Dana boosts conversions 30% with Arctic Grey

Arctic Grey partnered with Ken & Dana, a jewelry store, to address challenges presented by their outdated Shopify 1.0 store. The old platform limited modern design and functionality, hindering brand expression and making it difficult to optimize user engagement and drive conversions effectively.

The solution involved a full migration and redesign to Shopify 2.0. Arctic Grey developed a custom theme with a mobile-first approach, optimized UX/UI, and added features like a streamlined cart drawer and an educational blog center. This resulted in a 30% increase in conversion rate, a 17% rise in average order value, and a 31% overall sales increase within a year.

Ken & Dana