Case Study: Hiya Health boosts subscription retention with Arctic Grey and Recharge

Hiya Health boosts subscription savings 65.2% with Arctic Grey

Hiya Health, a modern children's vitamin brand, partnered with the vendor Arctic Grey to address a challenge within their subscription management. Their existing portal, powered by Recharge, needed improvements in functionality and design to reduce customer churn and enhance the user experience.

Arctic Grey redesigned the customer portal to be more intuitive and implemented a data-driven "save flow" to reduce cancellations. Through A/B testing, they achieved a 65.2% subscription save rate and collected 64.4% more cancellation feedback. The solution also drove a 7.6% year-over-year increase in subscriptions for Hiya Health, demonstrating measurable growth in retention and customer insights.

Hiya Health