Case Study: Harvard University boosts conversion rate and average order value with Arctic Grey

Harvard University boosts conversion rate 52% with Arctic Grey

Harvard University partnered with Arctic Grey to reshape its Shopify store, aiming to provide a more seamless and personalized shopping experience for its customers. The challenge was to cater to a busy, mobile consumer base and optimize the user journey to drive conversions and increase order value.

Arctic Grey implemented a data-driven, mobile-first solution that included building a new shoppable collection page and a custom upsell cart drawer. Through rigorous A/B testing and site speed optimization, Arctic Grey delivered a highly effective and frictionless shopping experience. This resulted in a remarkable 52% increase in conversion rate and a 19% rise in average order value for the client.

Harvard University