Case Study: Goodwynns achieves higher conversion and sales with Arctic Grey's Shopify redesign

Goodwynns boosts conversion rate by 100% with Arctic Grey

Arctic Grey partnered with Goodwynns, a mountain general store on Mt. Hood, to overcome challenges with its outdated online presence. The store needed a redesigned Shopify store that could integrate a membership program with custom pricing, connect with its rental platform and POS system, and manage a complex catalog of products for purchase, pickup, or rental.

The solution involved a comprehensive UX/UI redesign with a mobile-first approach, the implementation of a membership and affiliate program, and custom dynamic product pages. Arctic Grey also handled key integrations and created a streamlined checkout process. This work resulted in a 100% increase in conversion rate, a 112% increase in sessions reaching checkout, a 95% increase in average order value, and significant growth in site traffic and returning customers.

Goodwynns