Case Study: Dazzle Dry boosts sales and AOV with Arctic Grey

Dazzle Dry boosts sales 44% with Arctic Grey

Dazzle Dry, a pioneer in natural nail care, sought to optimize their Shopify Plus storefronts for both D2C and B2B audiences. Their challenges included a fragmented brand experience, a bug-prone "Build Your Bundle" feature, and a need to improve site usability and performance. They partnered with Arctic Grey to address these friction points and create a more cohesive and effective digital shopping journey.

Arctic Grey redesigned the UX/UI with a mobile-first strategy, streamlining the professional sign-up process and enhancing the core bundle builder functionality. They integrated and optimized loyalty and review platforms while refining site-wide merchandising and UI consistency. This solution led to a 44% increase in total sales, an 11% lift in average order value, and a 31% increase in the number of orders for Dazzle Dry.

Dazzle Dry