Case Study: Bertello boosts traffic and conversions with Arctic Grey

Bertello boosts site traffic 36% with Arctic Grey

Bertello partnered with e-commerce agency Arctic Grey to enhance the user experience across its online store, with a focus on becoming more mobile-friendly and increasing sales through upselling and cross-selling opportunities. The challenge was to create a more frictionless shopping journey and optimize the checkout process to improve conversion rates.

Arctic Grey implemented a mobile-first UX design using Shopify's customization tools, featuring an optimized product page, a sliding cart drawer, and strategic product placement. The solution included quick-add features, shoppable collection pages, and the integration of Bertello’s subscription and loyalty programs. The results were significant: Arctic Grey helped increase site traffic by 36%, boost the online store conversion rate by 71%, raise the average order value by 14%, and grow the customer base by 51%, alongside improving checkout rates and customer retention.

Bertello