Case Study: USG Boral boosts lead generation and marketing efficiency with Arcs & Curves and HubSpot integration

USG Boral boosts lead generation with Arcs & Curves in a 6-month campaign

USG Boral, a leading manufacturer of gypsum-based building materials, faced challenges with integrating its disparate systems like Oracle CX Cloud and HubSpot, which led to inefficient processes and limited marketing reach. They partnered with Arcs & Curves to streamline marketing efforts and boost lead generation.

Arcs & Curves implemented a custom, bi-directional integration between Oracle CX Cloud and HubSpot, enabling real-time data sync. They also provided comprehensive onboarding, developed marketing assets, and launched strategic campaigns. This solution enhanced operational efficiency, expanded marketing reach, improved data accuracy, and increased lead generation for USG Boral.

USG Boral