Case Study: Sennheiser achieves 2,000% marketing ROI with Arcs & Curves

Sennheiser achieves 2,000% marketing ROI with Arcs & Curves

Sennheiser faced the challenge of launching their Momentum True Wireless 2 earbuds during the peak of the COVID-19 pandemic. The vendor, Arcs & Curves, was tasked with developing and implementing a digital marketing strategy to successfully introduce this highly anticipated product amidst lockdowns and increased online consumer activity.

Arcs & Curves executed an integrated digital campaign for Sennheiser, beginning with social media teasers and a launch campaign called #DitchTheDistraction. The solution utilized organic and sponsored social content, influencer partnerships, and aggressive advertising on Google Display, YouTube, Facebook, and Amazon. This strategy delivered phenomenal results for Sennheiser, including a 130% year-over-year sales growth, over 750,000 impressions on social platforms, and an overall marketing ROI of 2,000%.

Sennheiser