Case Study: Geneva Tourism & Conventions Foundation boosts awareness among GCC travellers with Arcs & Curves

Geneva Tourism & Conventions Foundation positions Geneva for GCC travellers with Arcs & Curves since 2018

Geneva Tourism & Conventions Foundation, the official tourism body for the city, sought to position Geneva as the premier European leisure and business destination for travelers from the Gulf Cooperation Council (GCC) region. The challenge involved promoting Geneva's safety and cultural suitability in a post-covid landscape. They partnered with Arcs & Curves for an inbound marketing strategy and social media management.

Arcs & Curves implemented a strategy based on the GCC traveler's journey, using detailed personas for targeted content on Facebook and Instagram. The approach included granular regional targeting, seasonal campaigns, and influencer collaborations to boost awareness and consideration. The vendor's work successfully established Geneva's social channels as a key information platform, though the summary does not provide specific numerical results.

Geneva Tourism & Conventions Foundation