Case Study: Cooper Fitch strengthens its new brand identity with Arcs & Curves

Cooper Fitch drives leads with Arcs & Curves’ rebrand and 5,000+ monthly-visitor website

Cooper Fitch, a recruitment agency based in Dubai, faced the challenge of establishing a new brand identity after breaking away from its former well-established name, Morgan McKinley. The goal was to ensure a seamless transition without any loss of brand value. They hired vendor Arcs & Curves to handle the rebranding and digital communication, which included creating a new logo and brand identity and re-designing their website.

Arcs & Curves designed a new brand identity incorporating an infinity symbol into the logo and developed a modern website with a customized Drupal CMS. They also executed a strategic email campaign to communicate the change to the inherited client database. The new website became a strong digital asset, driving leads with intuitive navigation and frequent blogs. It successfully attracts over 5,000 monthly visitors and provides a strengthened user experience, achieving the client's goal of making it quick and easy for visitors to find what they need.

Cooper Fitch