Case Study: Martin Marietta Materials achieves 75% more candidates and 40+ hours saved with Arcoro (BirdDogHR ATS)

Results & Compliance Delivered with Recruitment System

Martin Marietta Materials, the nation’s second-largest producer of construction aggregates, faced tough recruiting conditions—low local unemployment (about 3.2%), manual job ad creation and distribution, no repeatable scalable recruitment system, and the need for reliable AAP documentation. HR leaders were spending significant time on administrative tasks instead of strategic recruiting and needed a modern solution to reach more candidates and meet compliance requirements.

By implementing the cloud-based BirdDogHR Recruitment + Applicant Tracking System, Martin Marietta streamlined job posting to a three-minute process, improved job distribution and attracted 75% more candidates and 50% faster responses. Screening and stack-ranking cut recruitment time by 3–4 hours weekly, while automated audit preparation saved 40+ hours overall and strengthened AAP tracking—backed by dedicated customer support to help sustain ongoing improvements.

Martin Marietta Materials

Chris Downs

HR and Safety Manager