Case Study: STUcard achieves sustainable partner management and newsletter marketing with Arcmedia AG

STUcard engages thousands of users with Arcmedia AG

STUcard, a student benefit card managed by Jaywalker AG, required a stable and technologically complex platform for partner management and user marketing. They faced the challenge of building this platform while adapting to evolving marketing trends. Arcmedia AG was brought in as a vendor to develop a customized web solution.

Arcmedia AG implemented a comprehensive solution using PHP for front and back-end development. This included a partner management system with location-dependent content, a competition feature, and a seamlessly integrated newsletter tool for marketing automation. The result was a sustainable, long-term platform for STUcard. The project's success is highlighted by enthusiastic user engagement, particularly with the newsletter and competitions, and has led to many years of continued collaboration and support between Jaywalker and Arcmedia.