Case Study: Rotho achieves consistent omnichannel product data with Arcmedia AG and Akeneo PIM

Rotho builds a central product data platform across channels with Arcmedia AG

Rotho, a Swiss manufacturer of high-quality household products, faced a challenge with product information being distributed across different systems. This absence of a central repository created significant manual effort for their product management team and made it difficult to ensure consistent, complete data across their various digital sales channels. To address this, Rotho partnered with vendor Arcmedia to implement a central product data platform using Akeneo PIM.

Arcmedia implemented Akeneo PIM as the core of a new product data landscape, creating a central platform to structure, enrich, and distribute product information. This solution established a scalable foundation for managing data efficiently and connecting to digital channels like Amazon. The results for Rotho included strengthened data quality, reduced manual coordination efforts, and the creation of an essential prerequisite for developing their omnichannel commerce.

Rotho