Case Study: Temple University drives campus engagement with Archrival and Tinder

Temple University drives 5,000 ticket redemptions in 4 weeks with Archrival

Tinder partnered with Archrival for its fourth annual Swipe Off Challenge, a nationwide competition aimed at boosting Tinder U usage, reactivations, and daily engagement among college students. The challenge was to drive significant in-app activity with the incentive of winning a free on-campus concert.

Archrival's solution used a strategy of meeting students both on campus and online. Digital and influencer campaigns built awareness, while Tinder U ambassadors drove peer-to-peer engagement. The campaign resulted in over 84,600 additional social impressions and 1,200 Tinder U enrollments. For the winning school, Temple University, Archrival produced a concert that saw over 5,000 tickets redeemed and a fully branded Tinder U experience.

Temple University