Case Study: Snohomish County, WA achieves better emergency communication and public records readiness with ArchiveSocial

Snohomish County, WA uses ArchiveSocial to preserve 40+ social media records requests after the Oso mudslide

Snohomish County, WA faced a significant challenge when a catastrophic mudslide struck, requiring them to leverage social media for emergency communications to reach residents with critical news and instructions, despite it being a relatively new practice for them. The vendor, ArchiveSocial, provided its Social Media Archiving product to help manage this effort.

ArchiveSocial's solution involved the implementation of a social media archiving system that had been established nearly a year prior. This allowed the County to extensively use platforms like Twitter with a dedicated hashtag to provide ongoing updates during the crisis. The results were highly effective, as the social media strategy greatly benefited the media, the public, and agencies searching for information. Furthermore, ArchiveSocial's archiving proved vital for long-term records management, enabling the County to easily fulfill over 40 public information requests related to the incident by providing a complete and exportable record of all communications.

Snohomish County, WA