Case Study: Bios Elettronica improves online lead acquisition with Archibuzz's website redesign and Google Ads optimization

Bios Elettronica boosts lead acquisition with Archibuzz’s Drupal redesign and Google Ads optimization

Bios Elettronica, a long-established producer of electronic visual communication and LED displays, faced challenges with an obsolete company website that suffered from poor design, usability, and SEO. To improve its online visibility and lead acquisition, the company turned to vendor Archibuzz for a website restyling and Google Ads optimization.

Archibuzz implemented a comprehensive solution by redesigning the website and migrating content to the Drupal CMS platform, creating a multilingual site to showcase the vast product catalog. Their team also optimized Google Ads campaigns through meticulous keyword review, set up remarketing, and diversified traffic sources to remove irrelevant clicks. These efforts by Archibuzz successfully optimized costs and increased the ROI of the advertising campaigns.

Bios Elettronica