Case Study: FirstLight reduces customer churn with Archetype Consulting and Snowflake

FirstLight streamlines churn analytics across 25,000 miles of fiber with Archetype Consulting

The customer, FirstLight, a fiber-based communication network provider in the Northeastern U.S., faced the challenge of needing better data and analytics to detect and prevent customer churn. Archetype Consulting was engaged to help address this critical business need.

Archetype Consulting implemented a custom ELT process using Snowflake to organize data and Power BI for reporting, which replaced a heavily manual system. This solution provided FirstLight with insightful analytics from their billing and customer service sources, enabling the marketing team to gain valuable insights into customer churn and spend.

FirstLight