Case Study: Visalia Transit boosts ridership and brand recognition with Archer & Hound Advertising

Visalia Transit unveils new brand with Archer & Hound Advertising at a 400-volunteer Earth Day event

The city of Visalia faced the challenge of rebranding its public transportation service from Visalia City Coach to Visalia Transit and needed a strategic marketing rollout to introduce the new identity and connect with riders. Archer & Hound Advertising was engaged to develop a mix of digital, print, video, and experiential marketing assets to ensure a smooth and engaging transition for the community.

Archer & Hound Advertising designed a three-phase campaign centered on public transportation's core values, including environmental and community benefits. The solution involved creating buzz with a footprint symbol for an Earth Day event, targeted marketing to unveil the new brand, and a final ad campaign featuring local leaders. The results included the successful introduction of the refreshed brand, driving increased ridership and engagement, with the Earth Day event becoming the largest on record with nearly 400 volunteers.

Visalia Transit