Case Study: Fresno Metropolitan Flood Control District educates residents on stormwater pollution with Archer & Hound Advertising

Fresno Metropolitan Flood Control District educates the Central Valley across 3 languages with Archer & Hound Advertising

The Fresno Metropolitan Flood Control District needed an impactful public outreach campaign to educate residents and prevent pollution in the stormwater drainage system across the Fresno and Clovis areas. They partnered with Archer & Hound Advertising to develop this public information and education initiative.

Archer & Hound Advertising developed a bold, thought-provoking campaign built around visually jarring metaphors to drive awareness and action. The solution included digital ads, transit advertising, social media campaigns, and multilingual videos. This campaign successfully educated the Central Valley community on the importance of keeping stormwater clean, ensuring broad accessibility and reinforcing the District’s mission to protect local water systems.

Fresno Metropolitan Flood Control District