Case Study: Cambria Tourism Board promotes safe travel and boosts tourism with Archer & Hound Advertising

Cambria Tourism Board boosts TOT 23% with Archer & Hound Advertising

The Cambria Tourism Board faced the challenge of encouraging tourism during the COVID-19 crisis, needing to promote responsible travel and position the town as a safe, socially distanced getaway. They partnered with Archer & Hound Advertising to develop a new campaign.

Archer & Hound Advertising developed the Safe Travels campaign, which combined reassuring safety messaging with captivating visuals of the area's natural beauty. The solution was implemented through digital advertising, social media, and a dedicated website hub. This strategy successfully increased the town's visibility and engagement, providing a significant economic boost that resulted in a 23% increase in TOT (Transient Occupancy Tax) from 2019 to 2020.

Cambria Tourism Board