Case Study: Tulane University School of Social Work drives enrollment growth with Archer Education

Tulane University School of Social Work boosts application starts 43% with Archer Education

Tulane University School of Social Work faced competitive pressure and inconsistent enrollment performance for its graduate programs, along with high acquisition costs. Their challenges included strengthening conversions across the marketing funnel, improving lead quality, and differentiating their programs in a crowded online market. They partnered with Archer Education to address these goals.

Archer implemented a full-funnel strategy encompassing enrollment marketing and management. Their approach involved reallocating budget to more effective channels, launching optimized landing pages, and refining paid search keyword strategy. This led to significant results, including a 43% increase in application starts, a 56% year-over-year boost in landing page conversion rates, and a 196% increase in paid search conversions at a 27% lower cost per lead.

Tulane University School of Social Work