Case Study: Texas A&M University-Corpus Christi achieves 165% enrollment growth with Archer Education

Texas A&M University-Corpus Christi grows enrollments 165% with Archer Education

Texas A&M University-Corpus Christi partnered with Archer Education to accelerate enrollment growth across its online programs. The university needed a more transparent and collaborative marketing model to build internal capacity. It also faced challenges including limited historical marketing data, fragmented campaign tracking, and the need to rapidly scale recruitment for new online programs.

Archer Education implemented a data-driven enrollment strategy that included developing a Strategic Marketing Guide, launching paid search campaigns and landing pages, and supporting admissions operations. This solution resulted in a 165% year-over-year enrollment growth for the first Spring start, exceeding the enrollment target by 151% and delivering 130 enrollments. Archer generated 1,809 leads and established a scalable acquisition funnel for the university's future growth.

Texas A&M University-Corpus Christi