Case Study: Southeast Missouri State University grows online enrollment with Archer Education

Southeast Missouri State University increases paid search leads by 368% with Archer Education

Southeast Missouri State University (SEMO) sought to expand enrollment in its online degree programs and needed a coordinated strategy to increase visibility and improve lead conversion. The university partnered with Archer Education to unify its marketing, admissions, and academic thought leadership into a full-funnel growth strategy.

Archer Education implemented a comprehensive solution involving full-funnel enrollment marketing, data-driven campaign optimization, and admissions support. This approach resulted in a 368% increase in paid search leads, a 59% reduction in cost per lead, and the addition of over 900 new students to SEMO Online, significantly elevating the university's brand authority and organic visibility.

Southeast Missouri State University