Case Study: Appalachian State University builds a strong enrollment pipeline with Archer Education

Appalachian State University generates 8,989 leads with Archer Education

Archer Education partnered with Appalachian State University to address the challenge of building a scalable enrollment pipeline for its online programs targeting adult learners. This initiative was part of a larger statewide effort, Project Kitty Hawk, to expand access to higher education for working adults across North Carolina.

The solution implemented by Archer Education involved a coordinated, full-funnel strategy that included multichannel paid media campaigns, SEO and organic growth initiatives, and enrollment pipeline alignment. This approach generated 8,989 leads, delivered over 1.95 million campaign clicks, and resulted in 777 enrolled students, successfully building a strong regional enrollment pipeline for the university.

Appalachian State University