Case Study: Sterling Windows boosts enquiries and conversions with Archant Community Media

Sterling Windows - Customer Case Study

Sterling Windows, a long-established family-run provider of energy-efficient UPVC and aluminium windows, doors and conservatories, needed help from Archant Community Media as their print advertising was losing effectiveness and enquiries were falling both online and offline. The company wanted marketing that reflected its strong customer service focus while reaching more local homeowners.

Archant Community Media responded by shifting the campaign to a predominantly digital approach, including two new user-friendly websites, Digital Presence Management, Search Engine Marketing, targeted local digital advertising, and remarketing. The results were strong: monthly enquiries increased by 40% on average, the business became booked up to two months in advance, and website conversions grew by 300%.

Sterling Windows