Archant Community Media
12 Case Studies
A Archant Community Media Case Study
PlantGrow, an East of England gardening supplier offering organic, chemical-free and vegan products, needed help building a stronger brand and reaching its target audience. Despite working with several marketing agencies and PR companies, the company was still struggling to gain visibility and generate sales.
Archant Community Media created a tailored marketing plan for PlantGrow, including a website rebuild, video content, social media management, print and digital content campaigns, targeted email marketing, Google advertising and remarketing. Archant Community Media helped lift website conversion rate from 0.08% to 31.6%, drive the brand’s biggest month of sales, increase email open rates to 23.9% and click-through rates to 5.22%, grow social followers by 28% in six months, and generate 139,000 video views.