Case Study: Norfolk & Suffolk Tourist Attractions boosts website traffic and awareness with Archant Community Media

Norfolk & Suffolk Tourist Attractions - Customer Case Study

Norfolk & Suffolk Tourist Attractions (NSTA) wanted to raise awareness of reopening attractions across the region, highlight safety measures in place, and drive more traffic to its website. Archant Community Media supported the campaign with print display advertising, targeted email marketing, social media management, video content marketing, and digital display advertising.

Archant Community Media created a multi-channel campaign across Archant’s local newspaper titles, newsletters, email, social media, and a dedicated “Reopening” section on the NSTA website. The activity delivered 11,000 website visitors during the campaign period, with 34% of traffic coming from organic search and 81% of sign-ups occurring during the campaign; the email campaign achieved a 15.6% average open rate, a 6.6% click-to-open rate, and the content was viewed over 20,000 times.

Norfolk & Suffolk Tourist Attractions