Case Study: Made in Suffolk boosts local awareness and visitor engagement with Archant Community Media

Made in Suffolk - Customer Case Study

Archant Community Media helped Made in Suffolk, a special exhibition curated for Ipswich Borough Council by Ed Sheeran’s father, build awareness among a local audience likely to be interested in the event. The challenge was to promote the free exhibition and drive visitors from Suffolk and nearby areas to experience it for themselves.

Archant Community Media delivered a multi-channel campaign using Spotify, targeted display, print advertising, video, YouTube and Facebook. The campaign reached hundreds of thousands of people, with video viewed over 25,000 times on YouTube at nearly a 40% view rate, more than 1,000 hours of display exposure, and Spotify reaching over 20,000 Ed Sheeran fans; nearly 80% of visitors from Spotify were new to the website.

Made in Suffolk