Case Study: Fords South West boosts showroom traffic with Archant Community Media

Fords South West - Customer Case Study

Fords South West, a long-established home services business across the South West, needed a strong marketing push in 2019 to support a major showroom renovation and relaunch. Archant Community Media was brought in to help drive awareness and showcase the business’s updated showroom alongside its kitchen, bathroom, plumbing, and electrical services, using print and digital advertising.

Archant Community Media created a targeted print and digital campaign across the Sidmouth Herald and Exmouth Journal, supported by fresh photography, editorial coverage, social promotion, and video content. The campaign delivered an 82.7% increase in new website traffic at launch and 84.8% the following month, generated 564 digital clicks, exceeded showroom footfall expectations, and produced 1,500 video views and 40 shares over the opening weekend.

Fords South West