Case Study: Anglian Water drives Innovate East event success with Archant Community Media

Anglian Water - Customer Case Study

Anglian Water, in partnership with Essex & Suffolk Water, needed a strong marketing campaign to promote Innovate East, a three-day event bringing together experts, academics, and businesses to tackle major industry and societal challenges. Archant Community Media was brought in to support the campaign using social media, video content, targeted email, digital advertising, and newspaper content marketing.

Archant Community Media delivered a multi-channel campaign covering delegate acquisition, pre-event promotion, and live in-event support, including LinkedIn video invites, a hero event video, editorial coverage, email outreach, and live-streamed event content. The campaign helped attract 1,800 attendees, generated 48,706 video views and 3,551 clicks on LinkedIn, achieved 23,953 views and a 12.54% conversion rate on the main video invite, and drove strong email and display performance well above typical benchmarks.

Anglian Water