Case Study: Alcosa boosts enquiries and visibility with Archant Community Media

Alcosa - Customer Case Study

Archant Community Media worked with Alcosa, an established Norfolk supplier and installer of wood burning and multifuel stoves, gas and electric fires, and fireplaces. Alcosa’s website was poorly designed, not SEO-friendly, and failing to generate enquiries, with traffic and search visibility very low and analytics data corrupted, leaving the business unable to track performance effectively.

Archant Community Media rebuilt Alcosa’s website, fixed analytics tracking, carried out onsite SEO, and launched a combined campaign using digital display, Spotlight content marketing, DPM, GoTarget, and print across Archant newspaper and magazine titles. The result was a move from the fourth page of Google to the first page for many keywords, 42.84% of website traffic coming from organic search, 132 display clicks with a 9.93% bounce rate, over 40,000 Spotlight article visitors and 482 click-throughs, and a rise to at least ten enquiries per week.

Alcosa