Case Study: British Columbia Automobile Association builds a trusted used car marketplace with Arcadier

BCAA and Arcadier Transforming the Used Car Market with a Secure, User-Friendly Marketplace

The British Columbia Automobile Association (BCAA) sought to leverage its trusted brand to solve a critical need in the stressful peer-to-peer used car market, where consumers lacked trust in vehicle information and the process. With a small internal tech team, BCAA needed a robust and flexible platform from a vendor like Arcadier to build a secure marketplace and demonstrate digital progress.

Arcadier implemented a highly customizable marketplace solution for BCAA, integrating critical trust features like government ID verification, BCAA member badging, automated VIN lookups for accurate listings, and Twilio-powered private messaging. The results were impressive, with launch traffic exceeding BCAA's goal by four times and account creations surpassing initial targets, demonstrating strong user engagement and establishing a new standard for online marketplaces.

British Columbia Automobile Association

Kyla Way

Senior Marketing Manager for Strategic Ventures