Case Study: Middy’s Home Services boosts engagement and lead capture with Arcadian Digital’s AI ChatBot

Middy’s Home Services boosts engagement 14% with Arcadian Digital

Middy's Home Services, a platform connecting Australian homeowners with electrical services, faced a challenge with high user drop-off rates on its website. They needed a better way to engage visitors and capture leads. To address this, they partnered with Arcadian Digital to implement a custom AI ChatBot solution.

Arcadian Digital developed a tailored chatbot trained on Middy's business content to provide accurate, brand-aligned conversations. The solution guides users, answers questions, and prompts them to complete contact forms. This led to a 5% increase in Average Engagement Time and a 14% jump in Session Duration, significantly improving user engagement and lead capture for Middy's Home Services.

Middy’s Home Services