Case Study: Jack strengthens DIY brand awareness with Arcadian Digital’s custom WordPress website

Jack keeps organic traffic impact to a minor fluctuation with Arcadian Digital

Jack, an Australian family-owned manufacturer of building and construction products (formerly known as Whites Group), approached Arcadian Digital with a challenge to refresh its brand and better connect with its target audience. The company needed a new website to serve as a comprehensive source of information for DIY home projects, empowering users to confidently undertake tasks using Jack products.

Arcadian Digital developed a custom WordPress website using Gutenberg and custom blocks to create a flexible, low-bloat site. The agency also created extensive new brand guidelines and implemented a careful SEO strategy to minimize traffic loss during the rebrand. The launch was smooth with only minor fluctuations in organic traffic. Arcadian Digital has continued to work with Jack on digital marketing to further increase brand awareness.

Jack (formerly Known As Whites Group)