Case Study: MarketShare, a Neustar solution, speeds big data reporting and drill-down insights with Arcadia Data

Neustar Solution - Customer Case Study

MarketShare, a Neustar solution, faced significant challenges in analyzing its large-scale marketing data. Their previous process of extracting data from Hadoop into an Oracle database and building custom reports in Tableau was labor-intensive, taking three days. This approach also limited their ability to offer clients dynamic, drill-down reporting into granular details of individual customer interactions. Seeking a more efficient solution, they turned to the vendor Arcadia Data.

By implementing Arcadia Data's Hadoop-native visual analytics and BI platform, MarketShare streamlined its entire reporting workflow. The solution eliminated the need for data extraction and movement, allowing for the creation of templated reports that could be customized on the fly. This reduced the custom reporting process from three days to just half a day, a dramatic improvement in efficiency. The results for MarketShare included delivering insights six times faster and providing their clients with the newfound ability to perform deep, ad-hoc analysis on detailed data.

Neustar Solution

Tanwir Danish

Head Of Product & User Experience