Case Study: a mobile marketing automation leader achieves real-time app engagement insights with Arcadia Data

Mobile Marketing Automation Leader - Customer Case Study

The customer, a mobile marketing automation leader, faced the challenge of processing and analyzing over four billion daily mobile events from hundreds of millions of smartphones. They needed a massively scalable, affordable, and user-friendly "single source of truth" platform to provide their app publisher customers with insights into user engagement. They turned to the vendor, Arcadia Data, for a solution.

Arcadia Data implemented its native visual analytics and business intelligence platform on the customer's existing Apache Hadoop cluster. This solution enabled the analysis of over a trillion events, providing customers with powerful, drillable visualizations to track user behavior and app performance. Key results included the ability to prove that multi-channel messaging increased two-month user retention by 130% and to deliver tailored, near-real-time analytics that improved customer onboarding and engagement.