Case Study: Utility Tri-State achieves record-breaking sales and improved employee engagement with Arcade

How this trailer dealership smashed goals and hit a company record in just five days

Utility Tri-State, a long-standing semi-trailer dealership, faced challenges measuring and rewarding parts-department performance, improving communication between Tulsa and Oklahoma City, and reducing turnover. Corporate GM Darryl Dillingham engaged Arcade to introduce a gamification-based rewards system and an integrated chat/newsfeed to boost engagement and create monthly, measurable incentives.

Arcade deployed monthly sales “games” and its integrated communication tools, which drove immediate results: the parts team set a company sales record within five days, sales profit was multiplied, and the Tulsa location could nearly double monthly profit if both goals are met. Workplace engagement surged as staff publicly recognized one another, communication streamlined, and Darryl made Arcade a permanent part of Utility Tri-State’s operations.

Utility Tri-State

Darryl Dillingham

Corporate General Manager