Case Study: Digital Strike strengthens company culture and boosts employee engagement with Arcade

How this digital marketing agency strengthened its culture

Digital Strike, a 13-person digital marketing agency in St. Louis led by President Chris Westmeyer, was struggling with an ineffective monthly cash bonus that employees treated as part of their salary. Chris needed a way to reward hard-to-quantify, culture-building activities—like earning certifications, presenting internally, attending events, and sharing on social media—and chose the Arcade platform to make rewards meaningful and engaging.

Arcade replaced the cash program with a token-based, dynamic rewards system and peer recognition tools, plus micro-incentives tied to culture and brand-building activities. With Arcade’s catalog of gift cards and experiences and hands-on onboarding support from Arcade’s team, Digital Strike saw a noticeable lift in participation (employees now redeem rewards for memorable experiences rather than saving cash), more peer recognition, and steady increases in social sharing and event attendance—outcomes Chris attributes directly to Arcade.

Digital Strike

Chris Westmeyer

President