Case Study: eXp Realty achieves 100% sales activity tracking and stronger team culture with Arcade

How a real estate team created a positive work culture in and out of the office

eXp Realty, a cloud-based residential real estate brokerage founded in 2009, faced inconsistent daily sales activity tracking and a need to strengthen team culture on Ryan Ruehle’s 18-agent team—only 20–30% of reps were accurately logging activities. The team sought a multifunctional communication platform, gamified tracking, and a way to make routine tasks more engaging, and chose Arcade’s application to address those needs.

Arcade rolled out its gamified engagement platform across the entire team, running weekly games and enabling agents to share metrics, status updates and photos; adoption reached 100% and tedious spreadsheets were eliminated. As a result, all reps now accurately track day-to-day activities, participation and engagement have increased, and Ryan has clearer visibility into performance and stronger tools for employee development—delivering a measurable culture lift for eXp Realty.

eXp Realty

Ryan Ruehle

Team Leader