Case Study: Skilljar drives more booked demos with Arcade

Skilljar boosts booked demos and engagement with Arcade

The customer, Skilljar, a purpose-built LMS platform, needed to replace their outdated and gated collection of demo videos with a more modern and engaging way to showcase their product features on their website. They partnered with the vendor Arcade to create an interactive product tour that would provide a better first impression for prospects and drive more demo meetings.

Arcade provided the solution by enabling Skilljar to build a dynamic and interactive product tour. The implementation was a collaborative process involving storyboarding and integrating research. Using Arcade's platform, Skilljar was able to create a new tour that improved engagement metrics. The vendor's Audience Reveal feature helped Skilljar track performance, with key metrics including click-through rates, call-to-action engagement, and an increase in booked demos.

Skilljar