Case Study: Clockwork boosts engagement and inbound leads with Arcade

How Clockwork Attracts New Customers and Discovers Key Business Insights With Arcade

Clockwork, a financial planning and analysis platform, needed a better way to show prospective customers the value of its product without relying on a free trial that required sensitive accounting-system integration. Static screenshots, feature pages, and even a product video weren’t doing enough to explain the product or keep users engaged, and they were difficult to update as the product changed.

Using Arcade, Clockwork quickly built interactive demos for its homepage, blog posts, and customer emails. The team has deployed more than 10 Arcades and used Arcade analytics to refine messaging and marketing strategy. One demo featuring a growth-rate adjustment feature drove 5x the conversion of other demos, helping Clockwork boost inbound leads and better understand what resonates with buyers.

Clockwork

Alex Wunderlich

Vice President of Product