Case Study: Wrike boosts new user paid conversions by 65% with Arcade

Wrike boosts paid conversions by 65% with Arcade

Wrike, a collaborative work management platform, faced challenges in effectively onboarding new users and driving paid conversions. Their existing tools for creating product demos were cumbersome and limited experimentation. To improve activation rates, Wrike turned to Arcade for its interactive demo and onboarding solutions.

Using Arcade, the team created personalized onboarding tours and an incentivized checklist, tailoring experiences for specific user segments like creative teams. This solution dramatically accelerated demo creation from weeks to hours. As a result, Arcade helped Wrike achieve a 65% increase in paid conversions from new users who engaged with the onboarding Arcades, alongside measurable lifts in activation rates.

Wrike