Case Study: Labelbox achieves a 30% lift in MQL submissions with Arcade

Labelbox increases MQL submissions by 30% with Arcade

Labelbox, a software development company, faced challenges effectively communicating its complex AI data platform's capabilities through static content. This led to low conversion rates from their homepage to the contact sales page and a slower sales cycle, as prospects lacked a clear understanding of the product before engaging with sales. To address this, they turned to Arcade's interactive demo platform to warm up and educate leads.

Using Arcade, Labelbox implemented an interactive demo library on their website, featuring key product workflows to nurture leads. This solution involved changing the homepage call-to-action and inserting the demo hub as a step before the contact sales page. As a result, Labelbox saw a 30% increase in marketing qualified leads, a 50% lift in click-through rate, and a 9x increase in homepage CTA clicks, significantly accelerating their sales cycle with Arcade.

Labelbox