Case Study: HubSpot strengthens remote growth leadership with Arc.dev

HubSpot scales a 55-60 person distributed marketing team with Arc.dev

HubSpot, a leading growth marketing company, faced the challenge of effectively leading and integrating a distributed team while maintaining strong team culture and communication. Kieran Flanagan, HubSpot's VP of Marketing, partnered with Arc.dev to share his expertise on remote leadership through their "Outside the Valley" podcast platform.

Arc.dev provided the platform for HubSpot to share its successful remote work strategies, including the use of cross-functional "squads" accountable for specific metrics and tools like Loom and Donut to improve communication and culture. The solution helped HubSpot scale its remote team to over 60 people globally, significantly improving team structure and growth, while Arc.dev gained valuable content to demonstrate its role in the remote work conversation.

HubSpot