Case Study: Copy.ai saves 30 hours a week with Arc.dev

How Arc helped Copy.ai save 30 hours weekly by hiring freelance SEO experts

Copy.ai, an AI-powered content creation platform, was struggling with an overloaded solo content strategist who had to manage technical SEO, content refreshes, and social media alongside ongoing publishing. The team needed extra support to keep content optimized and search performance strong, but not a full-time local hire.

Arc.dev helped Copy.ai quickly build a small remote team of vetted freelance marketers. Arc.dev connected Nathan Thompson with part-time experts who handled SEO updates, refreshed underperforming content, and managed social scheduling, saving him 15–30 hours per week. The refreshed articles improved search rankings, with many reaching the top three positions, while Copy.ai also benefited from lower costs than hiring full-time locally.

Copy.ai

Nathan Thompson

Head of Content Strategy