Case Study: The Minnesota Star Tribune drives digital transformation and record traffic with Arc XP

The Minnesota Star Tribune's Journey from Legacy Paper to Digital News Leader

The Minnesota Star Tribune, a major regional news publication, faced the challenge of a legacy print-focused organization needing a complete digital transformation. Their outdated, custom-built tech stack required excessive maintenance from a small team, preventing innovation and threatening their future. To rebuild from the ground up for a digital-first era and support ambitious growth goals, they partnered with the vendor Arc XP to serve as the new foundational content management system.

By implementing a headless CMS from Arc XP, the Star Tribune gained the flexibility to create custom front-end experiences and integrate with other best-in-class solutions. This new, scalable tech stack allowed them to successfully handle massive, unexpected traffic surges and launch a reliable mobile app. The centralization of content in Arc XP also drove strong newsroom adoption. This successful partnership with Arc XP provided the stable foundation necessary to pursue significant future digital subscription growth.

The Minnesota Star

Aron Pilhofer

Chief Product Officer