Case Study: Oregon Public Broadcasting streamlines digital storytelling and boosts audience growth with Arc XP

Oregon Public Broadcasting (OPB) - Customer Case Study

Oregon Public Broadcasting (OPB) faced a challenge in supporting its growing digital content demands and website traffic with its outdated in-house content management system. As their newsroom expanded and their role as a premier news provider grew, the internal system struggled with scalability, requiring special measures to handle traffic surges and placing a significant manual burden on their team. This led OPB to seek a new, cloud-based solution and they selected the Arc XP platform to power their digital experience.

By implementing Arc XP, OPB transitioned to a fully cloud-based CMS, which streamlined content operations and eliminated previous scaling issues. The solution provided a built-in CDN for faster page loads and facilitated a website redesign that improved accessibility. The results were substantial, including year-over-year increases of 139% in pageviews, 140% in users, and 235% in search traffic. Arc XP empowered OPB’s journalists to deliver powerful, multimedia storytelling more efficiently, solidifying their digital-first mission.

Oregon Public Broadcasting (OPB)

Morgan Holm

Chief Content Officer