Case Study: Metro World News speeds content translation and workflow efficiency with Arc XP and ChatGPT

Metro World News cuts translation time by 85% with Arc XP

Metro World News, an international media organization, faced significant inefficiencies in its content workflow. The challenge was manually translating and recirculating stories from its Spanish-language sites to its Portuguese-language sites, a process that took journalists 20-40 minutes per article using an outdated Google Translate API. To optimize this process, they partnered with vendor Arc XP and utilized its Arc XP Content CMS.

Arc XP implemented a solution by integrating ChatGPT directly into the Arc XP platform. This allowed journalists to produce high-quality translations with a single click from within the CMS, reducing the translation and circulation time by 85% to just five minutes per article. The results for Metro World News included a 35% increase in content production for its Brazilian sites, alongside audience growth of 31% in new users, 38% in page views, and a 10% increase in average session duration.

Metro World News