Case Study: La Tercera drives faster performance and subscription growth with Arc XP

La Tercera - Replatforming to drive performance and unlock growth

La Tercera, one of Chile's most influential newspapers, was challenged by its aging, self-hosted WordPress infrastructure. This resulted in poor site performance, reliability, and SEO, while complicated workarounds slowed down content development. Seeking to improve performance and unlock growth, its parent company Copesa partnered with vendor Arc XP to find a modern solution.

Arc XP migrated La Tercera to its SaaS-based digital experience platform, which included Arc XP Content and Arc XP Subscriptions. The solution delivered immediate and wide-ranging results, including a 75% faster page load speed, a 52% increase in site traffic, a 200% growth in new subscribers, and a 40% decrease in hosting costs. The Arc XP platform provided the tools to streamline editorial workflows and drive significant digital growth.

La Tercera

Sebastian Rivas

Former General Editor of Audiences